Oddly enough when I first came across Zach Hertman’s work, I was looking for wedding photographers. While Zach’s personal work isn’t geared towards weddings, I wanted to find out a bit more Zach and his art.
Zach started photography pretty early on while building his first pinhole camera back in high school. He fell in love with the darkroom right away and quickly moved to shooting his dad’s Nikon film camera. Even though the camera was worn with years of use, it still captured amazing images. Zach simply loved the timeless quality of the whole method. While attending University, he continued to shoot using film and made good use of the darkroom to do his printing. Eventually, he switched to a digital camera. While he was finishing up his degree at Concordia University, he started to work at Mango Studios and was hired full time after upon his graduation. Since then he’s been shooting professionally for two years.
As an artist, Zach has been heavily inspired by Tim Walker, a fashion photographer. Tim Walker creates elaborate theatrical staged setups for his photos which Zach describes to be breathtaking. Each shot has its own mood and character, all full of life. Zach also finds music to be inspiring as songs can evoke strong feelings or state of mind that helps build a base for his shoots. Influenced by everything from his daily life to his family, friends and other photographers, Zach usually starts by setting out a defined feeling or atmosphere he wants to create. From there, he decides on a location, models, lighting and props.
His current work is focused on fashion and editorials and has been heavily influenced by lifestyle and photo journalistic work. From models to lighting, everything on set is very controlled. Although it’s difficult to integrate a natural feel to a staged image, Zach finds that by shooting documentary type work and real people, it helps him bring back the sense of reality to something that is in essence, unreal.